POULTRY TRENDS

Egg consumption in Spain has grown by 16.7% since 2019: 1,253 million more eggs per year in households. This is no coincidence. Behind it lie years of sustained promotion by INPROVO, which is now entering a new phase with the European campaign "EU EGGS, 3 TIMES GOOD": 36 months, €2.9 million and EU co-financing. \n\nWhat would have happened if the egg sector had stopped communicating?