A Championship Menu: AVIANZA and Glovo Bring the Flavour to the Copa del Rey Final

Aves de España and Glovo turn the Copa del Rey final into an experience to enjoy from home as well

The interprofessional organisation has launched a campaign running until 18 April together with the delivery company, inviting consumers to celebrate the matches with chicken, turkey or quail and enter a prize draw for 10 50″ televisions

Madrid, 13 April 2026. Aves de España, the quality seal of AVIANZA (Asociación Interprofesional Española de Carne Avícola), has launched a special campaign to mark the Copa del Rey final, combining gastronomy and football and encouraging consumers to turn the match into a complete experience from the comfort of their own homes.

Under the slogans “Turn the final into something bigger” and “With Aves de España, fresh tAVEs better”, the initiative invites people to enjoy the match alongside dishes prepared with poultry meat — chicken, turkey or quail — and to enter a prize draw for ten 50-inch televisions.

The campaign, developed in collaboration with Glovo, has been running since 9 April via leaflets included in Súper Glovo orders, to be complemented by in-app banner placements from Monday 13 April onwards. The campaign is further supported by social media activity and a connected TV activation on match day itself, 18 April.

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To enter, users must place an order for poultry products via Glovo during the final, follow @avesdespana, share their experience on Instagram mentioning @avesdespana and submit a photo of their purchase receipt. All the mechanics are available via a QR code directing to the official promotion landing page.

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Through this initiative, Aves de España highlights the role of poultry meat in shared consumption occasions, associating it with one of the major sporting events on the calendar and reinforcing its positioning as a versatile, accessible option that is present in consumers’ everyday lives.

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The campaign, active in the days leading up to the match, will reach its peak on match day itself, when thousands of households will gather around the football, cementing a key moment for consumption and the at-home gastronomic experience.

Find out more:
-. Website and news on Avianza’s activities.

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